Are These 5 Mistakes Holding Your Business Back? Here’s How to Fix Them

00:03 I believe that’s going to be plenty of 00:05 time welcome everyone who joined today’s 00:07 webinar thank you so much for attending 00:10 um I’m going to be your host Zach mizra 00:12 who is the Platinum team leader and 00:14 manager here at ref Riser um today we’re 00:17 going to be talking about the five most 00:20 common mistakes preventing your success 00:21 with ref Riser not even necessarily with 00:23 ref Riser but as a as a business in 00:26 general um we’re going to be diving into 00:28 some really cool topics today and and I 00:30 hope all of all of you are going to be 00:32 enjoying it um five topics that we’re 00:34 going to be covering what are these most 00:37 crucial mistakes why is it important for 00:39 us to avoid them how to fix them 00:41 obviously we’re going to be giving you 00:43 solutions to these I’m going to show you 00:45 some successful implementations and 00:47 towards the end of the call uh we’re 00:49 going to be leaving some room for your 00:51 questions and answers um with that in 00:53 mind you always have the Q&A box at the 00:56 zoom toolbar down below so you can put 00:58 your questions in and we can compile 01:00 them as we go towards the Q&A 01:03 section with that being said let’s go 01:05 into mistake number 01:08 one so what are these actual mistakes 01:11 like selling their service not the 01:13 outcome this one is something that I’ve 01:15 just been seen so much lately of um just 01:18 because of the ton of new businesses 01:20 that are coming in and uh you know 01:22 they’re just not really aware how to 01:23 Market their offerings um and their 01:26 services and everything that they do for 01:27 our for their lovely clients um bad 01:29 offer in general we’re going to dive 01:31 into what’s added value what are the 01:32 discounts how do we discount items 01:35 appropriately services that sort of 01:37 stuff not utilizing the website widget 01:39 again something that referer offers as a 01:41 tool something that increases 01:43 conversions and just overall clicks on 01:45 the website drastically um but it’s not 01:47 being used by you know the contingent of 01:51 businesses um fourth one not sending out 01:53 campaigns not being irregular with your 01:56 reach outs to your 01:57 clientele something that refris or 01:59 excels 02:00 and lastly no check-in process we’re 02:03 going to be seeing how this impacts the 02:05 segmentation how this impacts all the 02:07 different ways that we could be reaching 02:08 out to our client database but we’re 02:10 really not doing that for one reason or 02:13 another so with that said let’s dive in 02:16 and resolve these mistake number one 02:19 selling the service not the outcome this 02:21 is something that is just so popular 02:24 these days um businesses tend to want to 02:27 be professional about everything that 02:29 they’re offering tend to want to you 02:31 know just impress everyone with the 02:33 different words that they’re using with 02:35 the different um just resonances that 02:37 they’re sending out towards their 02:39 clientele they’re highlighting the 02:40 features the details like let’s say we 02:43 have a couple of examples and the the 02:45 first one is actually for ref Riser 02:46 right imagine if ref Riser was just 02:48 saying we offer automated email and text 02:51 campaigns yeah cool like what do we do 02:53 with those or we have the best equipment 02:56 at a local gym or at a local beauty 02:58 salon um elijan glow experience is now 03:01 $30 off 03:04 right yeah it’s not right it’s not okay 03:07 um using generic messaging using using 03:09 the words and phrases that are not known 03:11 to the general public is definitely a 03:14 bad way to do marketing right why does 03:17 this really fail why why isn’t this 03:20 really a good you know kind of approach 03:22 to marketing because it doesn’t answer 03:24 the up most important question that a 03:26 client is looking for like what’s in it 03:28 for me what will I get as a result of me 03:31 getting this service what’s the outcome 03:33 why should I give you my hard earned 03:34 money uh which is hard earn nowadays 03:37 really uh why would they end up in your 03:39 why would it end up in your pockets like 03:41 what am I getting out of it yeah sure 03:43 you have the best equipment but do 03:45 guarantee anything right am I going to 03:46 be benefiting off of it in any way shape 03:48 or form apart from you just having great 03:51 equipment or giving me the Elijah and 03:52 glow experience right doesn’t doesn’t 03:55 really resonate so some good examples 03:58 that you want to be focusing on 04:00 um and especially especially if you’re 04:02 offering a service that is not really 04:04 well known right especially if you’re 04:06 offering any kind of you know let’s say 04:08 spiritual programs um and that sort of 04:11 stuff people are not going to be 04:12 resonating with it because they don’t 04:14 see the general public does not see the 04:16 end outcome of it so super important did 04:18 I just disconnect my 04:20 mic I think we’re good I think everyone 04:22 can still hear me but yeah so couple of 04:25 examples on our screen right in front of 04:27 us Fitness Studio example we provide 04:29 personal Iz training plans nice but 04:31 let’s focus on the outcome lose weight 04:34 build confidence and finally feel good 04:36 in your body for Salon we specialize in 04:39 advanced hair treatments do I qualify 04:42 for an advanced hair treatments I don’t 04:45 right but something that you could push 04:48 out there would be look younger feel 04:50 refreshed and regain your confidence 04:52 right just because a single hair session 04:54 can definitely have an huge impact on 04:56 confidence and that’s the target area 04:59 you want be focusing on emotion uh 05:02 referer example we automate your 05:04 referral marketing 05:05 campaigns gain more customers 05:07 effortlessly by turning your happy 05:09 clients into your Salesforce right 05:12 there’s so you can see the difference 05:14 here it’s plain as day right it’s it’s 05:16 focusing on the outcome and what’s the 05:18 benefit to the client what’s the 05:19 ultimate benefit to the client instead 05:21 of us just you know doing what we’re 05:23 doing so to say we’re going to keep 05:27 pushing 05:28 on and as a summary just kind of you 05:31 know circling everything together 05:32 emphasize clear outcomes that clients 05:34 value the most connect your service 05:36 directly to solving their problems and 05:38 show tangible Transformations rather 05:40 than just explaining how your product 05:41 works this is so key that it’s it’s kind 05:45 of ridiculous to even talk about it in 05:46 pretty much every single industry you 05:48 can think of being the beauty industry 05:50 being the fitness industry being the the 05:51 wellness industry being any kind of 05:53 industry you have tangible and visible 05:56 Transformations that you could be 05:58 showing to your clients 06:00 and you’re not for one reason or another 06:02 right and this is something that we 06:04 advocate for in Platinum all the time to 06:06 go ahead and film these take pictures of 06:08 these um we can create your intake forms 06:11 we can do all of this stuff for you and 06:12 it’s really just a matter of changing 06:14 your marketing perspective and how you 06:16 should be pushing these things 06:19 out mistake number two playing out 06:23 simple bad 06:24 offers you’ve seen these this guy that 06:28 is on the screen is is definitely seen 06:29 one the face says it all as a conclusion 06:33 kind of a quick conclusion don’t give 06:35 bad offers like a bad offer just sends 06:38 so many wrong signals to your clientele 06:40 that it’s it’s it’s ridiculous if you’re 06:42 being too stingy on it they 06:44 automatically know what’s the culture 06:45 like if you if you’re being like 06:47 overdriven like if you’re giving away 06:49 like $2 million worth of stuff you know 06:51 they’re going to know you’re desperate 06:53 for example you know so it’s a it’s a 06:55 it’s a really fine line and it does take 06:57 some knowledge to actually come up with 06:59 the good offer that is going to be uh 07:01 pushed out there and that people are 07:02 actually going to be 07:04 enjoying so let’s learn how to construct 07:06 a good offer let’s learn how to actually 07:09 uh push it out and what is going to be 07:10 the right way for in order for us to 07:13 know what is good we first need to know 07:15 what is bad being too vague or 07:18 complicated this is something that 07:20 doesn’t come up as often as the the rest 07:22 of the reasons but I definitely wanted 07:23 to include it in there uh being too 07:26 vague or complicated a couple of 07:27 examples that you can think about this 07:29 is specials in let’s say you received an 07:32 email right you received an email from 07:34 from your local gym um specials inside 07:38 um open up right why why would I open up 07:43 why isn’t the subject line saying uh 07:45 transform your body in two weeks start 07:47 start our challenge right that’s a much 07:50 more tangible and much more imaginable 07:52 thing that you could say to your clients 07:54 but you’re not because we’re mysterious 07:57 or whatever right being complicated a 08:00 lot of things have to happen before you 08:02 can actually kind of qualify for this 08:03 offer uh become our founding member sign 08:06 up for our newsletter um run two miles 08:09 on the treadmill um check in three times 08:11 and then you’re going to be eligible to 08:13 grab to get a free protein shake or 08:16 whatever right the end doesn’t matter 08:18 the protein shake does not matter it’s 08:20 the three to four five steps that they 08:22 had to take to even qualify for the 08:24 offer which is just ridiculous and I’ve 08:26 I’ve been seeing 08:27 though offering discounts that are too 08:29 small or unappealing now this one is 08:32 something that is widely popular this is 08:35 something that is widely popular one 08:37 thing that you can always be thinking 08:38 about once it comes to offering a 08:40 discount to get new people in you want 08:44 to sit down with yourself and do some 08:45 math right you want to sit down with 08:48 yourself do some math on how much does 08:49 it actually cost you to get a new lead 08:52 get a new member get a new customer and 08:54 these are all really easy calculations 08:56 especially if you’re running any sort of 08:57 paid ads right if if you’re running any 08:59 sort of organic Marketing System such as 09:02 ref Riser you can calculate based on 09:04 your investment how many new members 09:06 you’re getting per month and then you’re 09:07 going to say okay every new member cost 09:09 me 70 bucks right then if if the new 09:13 member is costing you 70 bucks why not 09:15 save yourself 20 and give $50 discount 09:19 to the initial service that you’re doing 09:21 right you’re actually saving yourself 09:23 money right don’t give up don’t give 09:26 away like $5 off $10 off it’s it’s it’s 09:29 not the point it’s not the point the 09:31 point is to get them in once you get 09:33 them in you’re able to show them what a 09:34 great job you’re doing and everything 09:36 that you’re doing and offering and then 09:38 you can keep them and as recurring 09:40 Revenue 09:42 basically focusing only on price instead 09:44 of value this is something also that is 09:47 widely popular I would say mostly among 09:49 the beaing industry the beaing industry 09:51 is famous for two things deals and one 09:53 and done right deals in terms of every 09:56 single beauty salon has a deal that’s 09:58 going out out there for new people to 10:00 grab and actually you know take 10:02 advantage of which is totally fine 10:03 that’s what you should do but it’s the 10:05 one and DS right that really kill the 10:08 beauty indust street it’s the people who 10:09 are grabbing deals from all sorts of 10:11 places coming in get the deal bang out 10:13 you never see them again right now the 10:16 way you want to be fighting with this is 10:18 with automations which we’ve covered on 10:20 our previous webinar you can check out 10:22 our Facebook group and actually take a 10:23 look at the recording of that as well if 10:25 you haven’t joined join now there’s 10:26 going to be join links later on in the 10:27 webinar but folks in only on the price 10:30 instead of the value is something that 10:32 is so overlooked that it’s kind of 10:34 ridiculous what what do you get if you 10:36 just give a $20 discount on nails right 10:39 you just you just don’t get the $20 the 10:42 client comes in they’re happy fine but 10:44 they got their discount and that’s all 10:45 they came in for what you want to be 10:47 focusing on is added value right so a 10:49 small discount with an add-on with small 10:52 discount with a demo product small small 10:54 discount with something that is going to 10:55 have an impact on how they’re feeling 10:57 after they leave the business 11:00 that’s the idea that’s what you want to 11:01 be doing fourth one not aligning with 11:04 the off not aligning the offer with what 11:06 your customer actually wants feedback 11:10 feedback feedback is so crucial in 11:11 today’s day andage simply because of the 11:14 amount of competition that’s out there 11:16 right the amount of competition that’s 11:17 out there is crazy for all Industries 11:19 across the board there there’s simply no 11:21 exclusion exclusion to this um and you 11:24 have to understand your client database 11:26 once you understand your client database 11:28 you’re able to provide them with what 11:29 they’re what they need so supply and 11:32 demand basics of 11:36 sales some examples of the bad ways to 11:40 promote an offer Lang ambiguous language 11:42 language that creates doubt or 11:43 uncertainty and that actually this is 11:45 the one that I gave special deals 11:46 available call to learn more why would I 11:49 call why would I invest more of my time 11:52 I already invested some time in reading 11:54 this email text or landing page whatever 11:57 it is now I need to call you so the 11:59 customer Journey here is affected mostly 12:01 right they it’s not easy for them to 12:02 sign up it’s not easy for you to get 12:04 their money right and that’s what you’re 12:06 in business for to get money right not 12:09 stating the outcome clearly customers 12:11 arure how it solves their problem or 12:13 benefits them example try our premium 12:16 coaching coaching for what am I going to 12:18 be baking pies am I going to be am I 12:21 going to be building computers am I 12:22 going to be doing whatever right what’s 12:24 the outcome what am I going to get out 12:26 of your premium coaching tell me why 12:29 it’s worth it and people want to listen 12:31 people want to listen um and ask 12:33 questions um it’s just a matter of 12:35 guiding them in the right 12:38 direction instead of having you know any 12:41 doubts when something is not going good 12:44 with your offer um I came up with this 12:46 really cool acronym which is try to 12:48 vocus 12:49 instead um instead of focus vocus you 12:52 get the deal V valuable High perceived 12:55 value something I mentioned across the 12:57 last couple of minutes that I was 12:58 speaking outcome what’s the clear and 13:01 specific outcome of them grabbing that 13:03 offer clear simple and easy to 13:05 understand it’s not just simple and easy 13:07 to understand it has to be simple and 13:09 easy for them to sign up book and pay 13:12 right make it as simple as possible with 13:14 few clicks as possible and you’re going 13:16 to have an amazing time urgent urgency 13:19 or scity to drive scarcity to drive 13:21 action flash sales end of month sales uh 13:25 special day special Day specials right 13:29 it’s a lot of specials I know but still 13:32 uh and safe low risk making it easy to 13:35 say yes it’s the the the last one is the 13:38 most debatable one but you want to make 13:41 sure that your clients are coming in 13:42 first of all you need to be confident in 13:44 your service and everything that you’re 13:45 offering right but also they have to 13:48 understand that there is no risk to them 13:50 the only outcome that can happen from 13:52 this is that you can get a new client 13:54 and they can be happy from it if they’re 13:55 not happy give a guarantee you’re you’re 13:58 going to get your money back back next 13:59 service is on us uh you’re going to get 14:01 a meal voucher whatever the case may be 14:04 whatever your specific industry is you 14:06 can tailor this towards you 14:08 needs here are a couple of examples lose 14:11 10 pounds in four weeks right this is 14:14 the outcome this is a challenge that I 14:16 was recently doing for a gym that I’m 14:17 working with right get two free personal 14:20 training sessions of $150 value offer 14:24 ends Friday urgent sign up now in just 14:27 60 seconds clear and simple clear and 14:30 simple that’s the idea and risk- free 14:32 100% satisfaction or your money back 14:35 right so when you construct an offer 14:38 like 14:39 this you have to be either really crazy 14:42 to not get it if you’re already 14:44 interested in semi interested in what 14:46 the industry that this specific business 14:47 is in um is offering right or you just 14:51 don’t have the time right so there you 14:54 go vocus vocus that’s going to be the 14:57 word of the day 14:59 mistake number three not using the popup 15:02 widget pop-up 15:04 widgets have became trendy you know in 15:06 the last 10 years or something like that 15:09 um the reason why they became trendy is 15:11 because they actually work and ref Riser 15:13 offers our own version of the popup 15:15 widget as well now the pop-up widget as 15:17 you can see on this gift that I made um 15:19 it really just pops up someone joins the 15:21 website someone you know enters the 15:22 website and as soon as they’re on there 15:24 what doesn’t have to be as soon as 15:26 they’re on there uh we can delay it by 15:28 any number of seconds 15:29 this pops up and immediately puts in 15:32 their face the most valuable offer that 15:33 you have right that’s the whole idea 15:36 they don’t need to read about us they 15:39 don’t need to read um everything that 15:41 you’re offering they don’t need to read 15:43 you know the address and all that sort 15:45 of stuff which takes time and you 15:46 invested time into it I understand but 15:49 they’re interested in the general in the 15:51 general uh category of businesses that 15:53 you’re falling into and then if they see 15:56 the offer that text them they’re going 15:57 to go with you and they’re not going to 15:59 go with your competitor right that’s the 16:01 whole idea of the website 16:02 widget here are a couple of benefits 16:05 instant attention grabber so something 16:07 that goes hand in hand with what I just 16:09 said quickly captures visitors attention 16:11 reducing bounce rate um and it actually 16:14 boost the conversions and boost the 16:16 click rates from 30 to 60% right just by 16:19 having the widget on there uh you can 16:21 boost your clicks on your website by 30 16:23 to 60% and it has secondary effects it 16:26 has secondary effects on your Google 16:28 analytics on your your website analytics 16:29 everything that’s happening on your 16:30 website the more active the website is 16:32 the more it’s going to be pushed up on 16:34 Google and people are going to be seeing 16:35 it more leading to more customers more 16:37 clicks more customers more clicks and 16:39 the cycle continues 16:41 on easy to track and optimize everyone 16:45 who is on the call please use the widget 16:48 it’s so easy to track it’s so easy to 16:50 optimize and you can do everything from 16:53 the ref Riser back end it’s not 16:54 something that you’re entering into the 16:57 um into the code of the website let’s 16:59 say and then you have to do X do y do Z 17:02 that sort of stuff you really just want 17:04 to be focusing on the raw numbers that 17:05 are presented in your referer dashboard 17:07 and from that point on you can be making 17:09 changes to the offer in question and 17:12 also it just creates urgency and action 17:15 needed from the client said easy click 17:17 click to action motivates visitors to 17:19 immediately take the next step and when 17:22 they take the next step you always want 17:23 to be thinking about the client Journey 17:26 once once they click on it they enter in 17:27 their information where are they being 17:29 sent are they being sent to a dead end 17:31 are they being sent to a landing page 17:33 where you’re just listing information 17:34 but nowhere for them to book are you you 17:37 know so all of these things this is 17:39 something that you have to take into the 17:40 equation once you’re building a really 17:42 good offer because a really good offer 17:44 can be just crushed by a bad customer 17:47 Journey right something you don’t 17:50 want pop-up widget Effectiveness now we 17:53 pulled up a couple of examples from the 17:55 Riser database every all all the clients 17:58 that were working with and these are 18:00 just the two that are kind of you know 18:02 randomly selected they are nowhere near 18:04 the the best ones but the reason why I 18:07 took them is you can see the rest of the 18:09 you know channels that you can get leads 18:11 from they’re really not active right 18:15 they’re really not active but you’re 18:17 getting a thousand plus leads from the 18:20 website widget itself which is 18:22 ridiculous so only just by using the 18:24 website widget you can more than justify 18:28 the price of any software that you’re 18:30 doing out there you can get your return 18:31 on investment and imagine just if you 18:34 were using all the rest of them but the 18:36 website widget itself uh being one of 18:38 our most powerful tools these are the 18:39 kinds of results that can produce even 18:41 on its 18:43 own we have mistake number four not 18:47 sending out campaigns now this is a hot 18:51 debate this is really really a hot 18:53 debate um in ref Riser we kind of have a 18:55 rule of thumb where you’re not supposed 18:57 to be sending more than two c pains per 18:59 month per targeted group of people right 19:02 and that’s really key so just put 19:04 yourself in the client shoes imagine 19:07 you’re you just became a part of the gym 19:09 right and you just joined you just 19:11 became a new member and what’s happening 19:14 is every single day you’re getting 19:16 something we have a new challenge we 19:17 have new t-shirts we have new protein 19:20 shakes uh now you can enjoy bench press 19:23 on an incline or whatever the case may 19:25 be we painted the walls pink right um 19:28 you’re gonna unsubscribe from that you 19:30 you just are imagine your F ping phone 19:33 pinging all the time just because you 19:34 know someone is in your eyes feeling 19:37 bored and just sending out random emails 19:39 and random texts um this is something 19:41 you definitely don’t want to do I’ve 19:43 seen this happen multiple times where 19:45 you know the whole database of thousands 19:47 of people is being reduced to hundreds 19:49 simply because you know people are over 19:51 sending 19:53 campaigns let’s let’s break it down just 19:55 a little bit more why regular but not 19:57 too frequent campaigns work so current 20:00 customers you can use them to retain 20:03 retain them and upsell them right if you 20:06 have like proper segmentation in ref 20:08 Riser and you have proper data on what 20:11 plan each client is what service each 20:13 client is coming in for if someone is 20:15 only coming in for nails why not try and 20:18 sell them on hair as well why not try to 20:20 sell them on a massage as well there’s 20:22 no need why are they going to your 20:23 competitors right you it’s it’s your job 20:26 to Market to every single client group 20:28 you have and in rev Riser we divise them 20:31 very simply into current customers past 20:33 customers and leads right from the 20:35 current customers you always want to 20:37 gain more referrals upsell them and gain 20:39 more reviews right that’s what the 20:41 current customers are there 20:42 for and you can see this just regular 20:45 touch points regular touch points 20:47 increase customer retention by 20 to 40% 20:50 and a 5% increase in customer retention 20:52 can increase profits by 25 to 95% I 20:55 actually have an example on this it’s 20:57 just a little bit of a you know kind of 20:59 a long 21:00 story uh but we can cover it you know 21:02 towards the end of the webinar if we 21:04 have some time um 21:06 definitely with the past customers 21:09 sending re-engagement emails monthly 21:12 increases the chance of winning them 21:13 back by 15 to 30% now what does this 21:18 mean what what does this tell us um it’s 21:21 so much easier to bring back an old 21:24 friend right and to continue 21:25 communication with an old friend than it 21:28 is to learn and everything about a new 21:30 person and get them in through the door 21:32 right something that you always want to 21:34 be thinking about and actually you don’t 21:36 even have to think about it set up an 21:37 automated campaign going out to your 21:39 past clients at XYZ points 30 days 45 21:43 days 60 90 180 doesn’t matter depending 21:46 on your specific industry when is the 21:48 good time to reach out to your past 21:50 clients set up an automated winback 21:52 campaign and you can even set up 21:53 multiple ones for different services 21:55 that people are coming in for if you 21:57 have a specific client who’s coming in 21:59 only for massages you want to be hitting 22:01 them up with a specific massage winback 22:03 right that’s the whole idea that’s what 22:05 we want and that is something that you 22:06 can achieve with the ref Riser 22:09 platform and also this is a really cool 22:12 statistic here past customers have 60 to 22:14 70% 70% chance of repurchasing if 22:17 effectively re-engaged compared to 5 to 22:20 20% for new prospects I kind of went 22:23 through this just in mention the numbers 22:25 yeah definitely something you want to be 22:27 uh thinking about and 22:29 also this send relevant messages to 22:33 relevant people huge aspect of in this 22:36 case just winning back um but it can 22:38 apply to all three targeted groups right 22:41 once you understand the use case and 22:42 what are you trying to achieve from each 22:44 specific group then you know what to hit 22:46 them up with and how many times per 22:48 month and it it obviously it depends on 22:50 your demographic on the types of people 22:52 that you’re working with and all that 22:54 sure but if you don’t have an 22:56 understanding of it you really can’t do 22:58 anything thing right be sure to add your 23:00 personal touch to adjust things to your 23:03 tone of voice now every single business 23:05 has a voice and you should have one too 23:09 every single business has its own 23:10 branding you should too these are the 23:13 types of things that people recognize if 23:15 you’re a friendly business transfer that 23:18 tone over into your emails if you’re a 23:20 super professional business transfer 23:22 that over as well that’s the whole idea 23:24 you want to keep them encircled in this 23:26 little bubble of yours so that they know 23:28 that your the safe space to go to for 23:30 the services it’s kind of like having 23:33 kids yeah there you go moving on to the 23:36 next 23:37 part mistake number five oh this is a 23:41 good one this is a this is a really good 23:43 one no check-in 23:45 process everything that I just talked 23:47 about everything that I just talked 23:49 about you can’t do anything if you don’t 23:51 have a check-in process like you 23:52 literally can’t do anything especially 23:54 with ref Riser but it’s not it’s not 23:56 only applicable to ref Riser it’s 23:58 applicable to any kind of software that 24:00 you’re using check-ins are there for a 24:02 reason it’s marking in the it’s it’s a 24:04 way of marking in the system that a 24:06 person 24:07 attended a class a session uh 24:10 transformation uh whatever the case may 24:13 be if you don’t Mark that you’ll never 24:16 have data on it to actually reach out to 24:18 them at the appropriate times you’ll 24:19 never have the ability to actually talk 24:21 to them in a way that they will 24:23 understand and that sort of stuff 24:25 trigger now those are kind of General 24:28 you know reasons why you want to be 24:29 checking people in but some kind of more 24:32 ref Riser focused ones are that all 24:36 almost all of our triggered automated 24:38 campaigns they they depend on the 24:40 check-ins right they drive reviews and 24:43 referrals they get a get they get the 24:44 checkin text messages from the checkin 24:46 text messages they go into their 24:47 profiles from their profiles they’re 24:49 able to see you know hey I only need 24:51 four more points and I can get the four 24:53 more points if I just you know share 24:54 them on Facebook or whatever right 24:56 that’s the whole idea you want to be 24:58 checking your clients in tracking 25:00 loyalty and engagement in our loyalty 25:02 program you have this whole dashboard 25:03 that you can be seeing how many how many 25:05 times a person is checked in you know 25:07 what rewards they’ve redeemed and what 25:09 did they do what was the action they 25:11 took to actually get those rewards and 25:13 just a quick reminder you get points in 25:15 our loyalty program by sharing your by 25:17 sharing the business’s offers on social 25:19 media and also posting reviews right so 25:21 something the benefits the business 25:23 they’re effectively doing the work for 25:25 you right you’re just rewarding them 25:28 that’s that’s it that’s that’s the whole 25:30 idea um enhancing the customer 25:33 segmentation now if you if you’re not 25:35 checking people in what eventually is 25:37 going to happen again not in ref Riser 25:39 but in every single one of you know the 25:41 the systems that are out there what’s 25:43 going to happen is that they’re going to 25:44 be ending up in the same group right and 25:47 once you have them all in the same 25:49 group what’s the use you don’t know who 25:52 to Target for upsells you don’t know who 25:53 to Target for referrals you don’t know 25:55 who to Target for win backs you don’t 25:56 know who to Target for reviews you you 25:58 have no idea and you’re running the 25:59 business right you have no idea how to 26:02 do what and you’re you’re somehow 26:03 running the business which is really fun 26:05 right but not effective so um and you 26:09 have no way of measuring your marketing 26:11 Effectiveness right so five key things 26:14 that you want to be keeping in mind once 26:16 you’re doing the check-in if you’re not 26:18 doing the check-in process right we 26:21 offer multiple different ways that 26:22 people can be checking in the most 26:24 popular to being the checking kiosk and 26:26 the poster right check and kiosk being 26:29 so easy to use get any old tablet a 26:32 Kindle right a 10 $20 tablet off of 26:35 Craigslist or something like that you 26:37 can buy it just open up a web page and 26:39 that web page is going to be the 26:40 checking kiosk whoever comes in for 26:41 their hair n nail session your know 26:45 training session whatever you’re just 26:47 punching their phone number and they’re 26:48 checked in right and you’re setting 26:50 yourself up for success in your future 26:52 marketing Endeavors right that’s the 26:54 whole 26:55 idea um second way of promoting the the 26:58 check-ins and actually the full loyalty 27:00 program is going to be the posters right 27:02 the posters are something we designed in 27:04 house for you we send it your way in an 27:06 email you print it out you post it up 27:08 I’ve seen this being used so much great 27:10 like Effectiveness in both gyms beauty 27:13 salons massage salons everywhere you can 27:16 think of and we can even create those 27:17 little kind of rectangle little like 27:20 little tents you know if you have a 27:21 waiting room and you know someone is 27:23 just sitting there hey check in earn 27:25 points and have an amazing time overall 27:28 right 27:29 that’s that’s going to be pretty much it 27:31 when it comes to these kind of regular 27:32 check-ins but also one of the key things 27:35 that ref rizer prize the self on is 27:36 going to be the in all the different 27:38 Integrations that we offer Walla glow 27:40 Fox zapier acity ABC Marana Tech 27:42 mindbody and everything else now it it’s 27:45 worth your while to mention that zapier 27:48 is is an online integration tool that we 27:51 are on and we can integrate with 5,000 27:53 plus different apps right I bet my money 27:56 it’s on there somewhere you’re the one 27:58 that you’re using right now right so hit 28:00 our hit our support up if you haven’t 28:02 already see if we can integrate with you 28:04 and let’s see if we can get that down 28:05 for you so yeah there you go uh that’s 28:09 pretty much it everything about the five 28:11 major mistakes that everyone needs to 28:13 you know be aware of once they’re 28:15 actually you know taking advantage of 28:16 everything that ref Riser has to do you 28:19 can please join our new Facebook group 28:21 that is something that I want you to do 28:23 as a part of this webinar and if you 28:25 want someone to do be to be doing this 28:27 stuff for you book a platinum assistance 28:29 call everyone who’s on this webinar will 28:31 be receiving the invitation to the 28:33 Facebook group and they’ll get the 28:34 option to book the Platinum assistant 28:37 call yeah there’s definitely more 28:40 something I just want to put out there 28:41 marketing Auto automation definitely a 28:43 part of ref Riser Platinum Services 28:45 digital ad Services SEO and website 28:48 design all of these are services that 28:50 you can definitely take advantage of you 28:52 can hit up our support and we can let 28:53 you know everything you need to know 28:55 about it 28:58 and also if you want to leave feedback 29:00 on anything that we did throughout the 29:02 webinar on our you know in our every 29:04 daily daily work you can scan this QR 29:07 code