Turn 5-Star Reviews Into Your Most Powerful Growth Tool

00:00 welcome 00:01 everybody my name is andreich and I’m 00:03 CEO and founder of ref Riser welcome 00:06 welcome welcome welcome Lan I saw you 00:08 coming in 15 minutes ago welcome B Anna 00:12 Jamie Lindsay Mary Melanie Molly Nathan 00:17 welcome everybody Sandy Thomas 00:20 Tony Molly good to see you guys and 00:24 numbers are shuffling quickly so let’s 00:26 Wait Another Minute for everybody to 00:28 join in here’s what’s going happen you 00:31 see as we as I started ref Riser 11 00:34 years ago my always biggest desire was 00:37 how do we create a system software 00:39 service that will help wellness fitness 00:43 businesses and businesses local 00:44 businesses in general get the most 00:46 member at the lowest possible cost and 00:49 everything we do we are focusing on this 00:52 that’s why we have a reactivation 00:54 campaign if you haven’t watched last 00:55 webinar was win back webinar easiest 00:57 fastest simplest way to bring Revenue 01:00 bring members back by reactivating them 01:03 and in the 01:04 last years almost a decade after talking 01:09 to all of you and after really seeing 01:11 data in the back end and recently doing 01:13 such a significant study where I 01:16 analyzed 100 biggest Fitness Brands 01:19 where I’m going to publish the study 01:20 soon I found out how important is 01:24 success of the brand with their Google 01:26 position and that relates to Google Map 01:29 listing related to Google reviews and 01:32 today’s call it’s about not only reviews 01:35 that getting them more but really 01:36 dominating that marketplace where you’re 01:38 located and building a business of your 01:40 dreams by really maximizing the value of 01:43 the traffic that’s already existing 01:45 imagine you you have a business and 01:49 there’s a highway next to you and 01:51 nobody’s Banning you from putting a 01:54 billboard next to it saying my business 01:56 this way today we want to open up the FL 02:00 of opportunities flood of traffic for 02:02 you and your business so we have this 02:06 chat questions and answers guys I just 02:08 want to make sure can you guys put a 02:10 question into question box because 02:13 there’s no chat in this webinar next 02:14 time we’ll just do Zoom meeting so we 02:16 can all turn on the cameras and chat and 02:18 see each other can you just put a 02:20 question so I can see that this is 02:22 coming 02:26 true there we 02:28 go I see question question where are you 02:31 based Coral Springs Florida good 02:33 questions how are you awesome got it 02:36 let’s go forward now today what we’re 02:38 GNA talk about is why should you focus 02:40 on Google reviews why is this so 02:43 important hey good morning lean a 02:45 blueprint how to improve SEO outcome of 02:49 this is how to get on the top of the 02:50 Google and if you’re there already how 02:53 to get for more keywords not just the 02:54 keyword that you know you’re positioning 02:56 yourself on the top how to put this on 02:58 autopilot we’ll also share out of the 03:01 box pre-made templates ready to launch 03:03 campaign like we did last time for been 03:05 back you guys will have everything in a 03:07 in a finger pits and then we’ll have 03:10 some questions for question and answers 03:12 now let’s start by asking you question 03:15 what’s the hardest part about getting 03:18 more 03:19 reviews what’s the hardest part or if 03:23 it’s more interesting question for you 03:24 is what is the hardest part about 03:27 positioning yourself on the top of the 03:29 Google 03:31 just put an answer in the chat we want 03:33 to 03:34 see for you guys who are killing with 03:37 reviews because you’re using our system 03:38 very 03:40 well probably there’s no hard part about 03:43 that but what could 03:46 be hardest part put in the question 03:50 box what are 03:52 why 03:54 only half percentages of clients who 03:57 serve leave review while while 30% of 04:00 them 28 to be exact read reviews before 04:03 they join you so it’s such a significant 04:07 disproportion about how many people 04:08 leave review versus Reed why is 04:11 that right getting people to actually 04:14 leave review Nathan ready much right 04:18 lean getting a client to fill out review 04:20 yeah no incentive good questions good 04:24 answers and I also found from my 04:26 previous conversation with you is fear 04:27 of asking like I I don’t know if I want 04:30 to ask oh my God what if I get bad 04:33 riew I don’t feel like begging for one I 04:37 don’t feel like ah my employees have 04:40 time to do that they are busy with sales 04:41 and customer support then somebody told 04:44 me like oh I don’t want to get bad 04:45 reviews it’s almost like I have some 04:48 nasty clients how many of you have nasty 04:50 clients right that you don’t want to ask 04:53 for 04:54 review fear of negative reviews 04:56 consistency in reviews yes I have a good 04:58 process for month I had awesome employee 05:01 he was asking everybody and then it 05:02 stopped we have a vendor we worked with 05:04 we stopped there was something and we 05:07 stopped my clients leave review using 05:09 your platform thank you 05:11 lesan but they sometimes don’t don’t get 05:14 in Google yeah we’ll talk about that 05:17 right so structuring and automating 05:20 process like how do I make this as a 05:21 process so every time I get it then 05:24 engaging oh my God every time I get 05:25 reviews I get notification there’s a 05:27 review I have to reply I don’t have time 05:28 for that engaging with reviews getting 05:31 customer to actually leave review you 05:32 can ask them but leaving that’s what you 05:34 guys said on the 05:37 questions and then many other things so 05:40 let’s let’s really break these 05:43 objections down here’s what research 05:46 said one of the reasons 11 years ago I 05:49 started this company especially 05:50 reputation module is because of this 05:53 particular chart this is Nelson did a 05:56 study spent $3 05:58 million asking 30,000 participants who 06:01 do we as a consumers trust when it comes 06:03 to making purchasing 06:05 decisions number one on the chart says 06:07 recommendation from people you know 06:09 referrals it’s obvious everybody likes 06:11 referrals second one is other opinions 06:14 posted online so think about it you 06:17 start buying the car and you want to buy 06:19 I don’t know maybe Acura and you because 06:21 you found it on an ad and you saw such a 06:24 great then you start researching and 06:26 it’s like oh my God there’s some bad 06:28 with this version I don’t want to do it 06:30 and then you talk to your friend and 06:31 your friend said oh no don’t buy don’t 06:34 buy this buy AI buy a German so our 06:38 trust Factor goes way higher with 06:40 referrals and reviews that’s why we want 06:41 to focus on it this is where it’s it’s 06:44 so important not only to get on SEO but 06:46 also get credibility of your business 06:48 trust factor and as well retention now 06:52 what is the industry standard I have a 06:53 quiz question for you I failed on this 06:56 month ago trust me after 11 years we did 06:58 a study study analyze 10,000 businesses 07:01 biggest brands in the Fitness World I’ll 07:05 uh pretty soon publish this study is 07:06 going to shock you and based on the 07:08 brands they have structure and process 07:10 and franchises and so 07:12 on we found out that average raing of 07:17 the business is what put it on chat you 07:21 know you can be between one and five you 07:22 can either leave one star or five stars 07:25 what is the average rating of 10,000 07:28 businesses between 100 under Brands 3.8 07:32 3.5 Melly says Neo shot 4.1 three come 07:36 on guys you are you are bad three 07:42 2.74 okay four 4.8 okay 07:46 boom three I gotta tell you there’s one 07:48 person who said it right and the rating 07:50 is 07:52 4.8 07:54 shocking if your business is rated 4.5 07:57 Stars it’s below the average 08:01 let that think 08:02 in think about it lesan you’re five of 08:05 course you’re five star rated you’re 08:07 above the average there’s no better than 08:08 five if there’s six you would aim for 08:10 six but 4.8 guys like it’s really a 4.83 08:16 but we rounded it down to 08:18 4.8 now average number of custom reviews 08:21 what would be average number of custom 08:23 reviews across 10,000 businesses and 100 08:25 different big 08:27 Brands what would you say first got 08:30 feeling that’s 08:32 it how many reviews does the business at 08:35 average have and how many you reviews 08:36 you have 08:38 83 so if you have 50 you are below if 08:41 you have 4.5 50 reviews you’re below the 08:43 ranking now we analyze top 10 how 08:47 quickly how many reviews they’re getting 08:49 every month it’s not where you are it’s 08:51 where you’re going how fast are you 08:53 getting new advantages new reviews 08:55 what’s going on in the market top 10 08:57 look at this 9.1 review per per 09:00 month I’m shocked to say that average 09:02 business have about 0.7 reviews per 09:06 month so this is how where you need to 09:08 be in order to get beat the competition 09:11 and replies Google look at the replies 09:13 how active and engaged you are pretty 09:15 much Community aspect average is 32% of 09:18 reviews are get reply to so some Brands 09:21 replying to 100 some Brands reply to 09:23 none 32% now how does this impact your 09:26 sales first of all let’s let’s figure it 09:28 out how many of you have competition 09:31 there is 20 yoga 20 Fitness 20 massage 09:34 businesses in every 10 miles radius the 09:37 fact is it’s not going to slow down now 09:39 put yourself in the shoes of Google 09:41 Google comes up and says oh my God 09:43 there’s a this girl from the 09:45 neighborhood searching on my Google 09:47 algorithm and and looking for massage 09:49 how the heck do I present her with the 09:52 best res uh search 09:55 results Google ask your customer 10:01 how they feel about your business and 10:03 they ask your competitor customer how 10:05 they feel about their business to 10:07 position you in the search results they 10:10 look into Google reviews there’s 10:11 probably 16 different elements but 10:13 strong ones of course there’s a distance 10:15 there’s other things is reviews so if 10:18 you don’t get a chance to be selected by 10:22 Google in top three listings you don’t 10:25 have a chance even to be chosen by Your 10:28 Potential Prospect to se select you it’s 10:31 all about competition to be good with 10:34 Google only three out of 20 out of 40 10:37 depends on what business you are in are 10:39 selected to be on the top and now once 10:43 you are there in the top three it really 10:47 depends of how you compete with the top 10:49 three to be selected are you now second 10:51 one first one second one or third one 10:53 28% of customers really search for 10:56 nearby and 10:58 they’re and they directly lead to 11:00 purchase people with intent to buy and 11:03 come in given two products with similar 11:05 rating customers are more likely to buy 11:07 product with more reviews two businesses 11:10 4.5 star rated one five reviews one 500 11:13 which one would you choose let me show 11:15 you example Yoga Joint Bernie our client 11:18 Bernie if you are on the call glad to 11:20 have you here uh but this is what’s 11:23 happening you go in and search for yoga 11:27 in Fort 11:28 Lauderdale Yoga Joint number one but 11:31 let’s search 11:32 yoga 11:34 DAV and I’ll zoom on this and if you’re 11:38 a person searching for yoga business 11:39 which one would you choose one that says 11:42 4.9 of 1,00 11:46 reviews or one that says 4.5 73 reviews 11:49 or one that says 4.8 11:51 68 by the way there’s 20 different yogas 11:54 in this area they just just didn’t get a 11:57 chance that’s why yoga joint has 60 11:59 people per class and killing it barely 12:03 can ever find advertising on a Facebook 12:04 for 12:05 them this is it guys the whole reason 12:08 why we are doing this is to show you the 12:11 ways that positioning yourself on Google 12:15 without having to pay for Google for 12:17 sponsor ads without having to pay agency 12:20 to sponsor your position there you can 12:24 be there at no cost and it’s long 12:27 lasting you know how long it takes yoga 12:28 connection to catch up from 73 to 1100 12:30 reviews they’re decade a distance are 12:33 you guys following me on 12:36 this I want you to see that Google can 12:39 be your best partner in a business it’s 12:43 the best thing you can do for your 12:44 business without having to spend a dime 12:46 on it now let’s talk about how do we do 12:50 this so relevance distance prominence 12:53 first of all is IR relevance you got to 12:55 open your Google my business listing and 12:56 update it if there’s a question there 12:58 that’s empty field updated we don’t do 13:00 this job for you we don’t even have 13:01 access to your Google my business this 13:03 is where you need to go just go Google 13:05 my business edit your profile and update 13:07 your services your descriptions your 13:09 pictures and so on if people Google and 13:12 I saw it in the past think that your 13:13 shoe repair business because 10 years 13:16 ago somebody created a profile for you 13:18 and you didn’t you didn’t update it 13:20 you’re in trouble has to be your area 13:22 your keywords your 13:24 services properly set right address for 13:27 success 13:30 then distance of course is always going 13:33 to position businesses there nearby you 13:36 cannot impact that much but you can 13:37 regulate the area where you are located 13:40 and what you have full control over it 13:42 is reviews how many count and quality 13:45 you have and when you talk about that 13:48 there is five elements here quality 13:52 means a lot that means are you four star 13:55 rated 4.5 that’s already below the 13:58 average 14:00 4.8 that’s expectations now or you are 14:03 really in Upper line 4.9 and five star 14:06 ratings think about it it really matters 14:09 now quantity the more the better you saw 14:12 it 1.1 th000 yoga versus 73 two reasons 14:15 why you need it first of all Google 14:17 likes it second of all people who see it 14:19 they like it it’s absolutely GameChanger 14:23 the more the 14:24 merrier are you guys with me on 14:27 this for some of you this is like it’s 14:29 obvious but then will they never did 14:31 anything about it now keyword mentions 14:34 in reviews they are also tiny SEO 14:37 articles if you hire SEO agency you pay 14:39 them a lot of money to write a content 14:41 for you to choose carefully articles and 14:44 keywords to position around your website 14:46 now your customers will describe your 14:49 business the way they they’re doing to 14:51 search for it and what’s important to 14:54 them so there’s no better SEO than 14:57 content inside review recency if the 15:00 business didn’t get any reviews Google 15:01 think you are not relevant you might not 15:03 be even be open so the consistency in 15:06 recency of reviews is super important 15:08 nine per month is what top 10% 15:10 businesses are doing nine per month and 15:12 now engagement it’s kind of community 15:14 aspect if the Google see that you’re 15:16 replying on reviews and engaging in that 15:18 reply there’s a multiple factors SEO 15:21 optimize 15:22 replies Google friendly algorithm likes 15:25 that and as well your customers who 15:27 wrote your view when you reply to it 15:30 they get notification you get reply so 15:32 they feel respected they feel like they 15:35 get paid back for their review think 15:38 about it so let me show you results guy 15:42 see this is the simple process this is 15:45 the part of your dashboard in the back 15:46 end where you can see the intake of 15:49 reviews but what do we start to measure 15:52 internally behind the curtain is how 15:54 many 15:56 Impressions have been increased for your 15:58 listing 15:59 on the mobile apps on desktop mobile 16:01 search and Direction requests so we want 16:04 to make sure that your position doesn’t 16:06 only give you position but gives you 16:07 more traffic more demand for your 16:10 listing right any questions so far 16:19 guys feel free to put it on chat last 16:23 time I got a feedback I was going too 16:24 fast maybe I don’t want to go too fast 16:26 this time next thing what I want want to 16:29 share with you is is one of our favorite 16:32 examples of success we have 16:35 Hamza on the call today and Hamza there 16:39 you go welcome Hamza how you doing hello 16:42 Andre very well how are you good to have 16:45 you good to have you here so Hamza guys 16:47 is a vice president of Business 16:49 Development in dexafit if you don’t know 16:51 what dexafit is go watch Netflix movie 16:54 like there’s such a huge demonstration 16:56 about your brand I love that 16:59 and uh such a beautiful brand and you 17:01 own both both location Boston and seon 17:04 right correct yeah thank you for the 17:07 beautiful introduction awesome so tell 17:09 us about your experience about you know 17:12 what happens with your business and with 17:15 with your reviews over the period you 17:17 are with referer thank you for 17:19 absolutely absolutely yeah know 17:20 absolutely it’s it’s a pleasure to be 17:22 here for sure so I started my first 17:24 location in Cambridge in Boston and um I 17:27 was an owner operator so essentially I 17:29 tried to do a lot of things on my own 17:31 which of course was good for the first 17:34 couple months until things picked up and 17:36 I realized I can’t do everything myself 17:38 especially with high quality and then 17:40 that’s I think when I started ref Riser 17:41 it was only two three months after I 17:43 started I think I had 60 maybe 50 Google 17:47 reviews and uh I think now we’re up to 17:50 750 something Google reviews and to your 17:53 former points um I can tell you with 17:56 Assurance here that just five months ago 17:58 we significantly decreased the ad budget 18:01 we have on Google ads which was the 18:02 highest for us and that that’s why we 18:04 felt safe because our listing kind of 18:07 tends to be high with all those reviews 18:09 and yeah I mean I’d love to be sharing 18:11 any strategy you’d like me to to talk 18:12 about uh today and an adoption how hard 18:16 was for you and your team to 18:18 adopt reputation system is was it 18:21 something you had to go through the 18:22 training or how difficult was it yeah I 18:26 mean to be honest it was smooth I worked 18:28 uh with uh Nina and Sandy and different 18:31 kind of team members and it’s been it’s 18:33 been a pleasure since the beginning and 18:34 to be honest it’s pretty easy and quick 18:36 um we got all the training we need and 18:39 my experience with Boston was so good 18:41 that um with my second location in seon 18:43 we also employed Riser but now um a lot 18:46 of our dexfit locations use Riser and 18:48 even the incoming ones as well uh this 18:51 is a kind of a highly highly preferred 18:52 system for them to use so you use ads as 18:57 well you ads I want for everybody to 19:00 know guys when you advertise on Facebook 19:02 versus Google right Facebook is 19:04 Interruption it’s it’s it’s a 19:06 interrupting their flow their feed and 19:08 it’s impulse buy literally like oh I got 19:10 the deal I might buy it and that’s why 19:12 conversion is barely 10% when you go on 19:15 Google you go people go with intent to 19:17 find solution for the problem like it’s 19:19 intent of buying I’m more focused I have 19:21 a time you’re not interrupting my flow 19:23 so leads are usually more expensive 19:26 sometimes even five times more when it 19:27 comes to Google versus PPC see a 19:29 Facebook however they are way more 19:31 quality longer lifetime value they’re 19:32 not V Shoppers they are not interrupts 19:34 they’re different quality of the leads 19:37 and think about it this is more 19:38 expensive lead better quality lead 19:40 better conversion lead more lasting 19:42 lifetime Revenue less churn and in 19:44 Google you can get it for 19:46 free yeah I mean I can tell you when we 19:48 decreased the ad budget we had on Google 19:51 that that saves us tens of thousands of 19:53 dollars at this point because in the 19:54 beginning obviously it was necessary 19:56 because we just started the business and 19:57 so on but now as you said there’s High 20:00 intense search uh customers that search 20:02 on Google as you said in the beginning 20:05 social proof is a it’s a huge thing if I 20:07 see 700 people really liking something I 20:11 will say I probably like it we’re social 20:13 animals we’re wired that way and also I 20:14 think it’s it’s good to kind of 20:16 sometimes trust a good number of people 20:18 if they liked it probably most I would 20:20 say I would like it myself too so 20:23 absolutely and you’re such a business 20:24 unique business it’s scanning business I 20:26 loved your your business model think 20:28 every should be partnering up every 20:30 Valance business should be partnering up 20:32 with you as well but even in that such a 20:34 niche market you’re killing it and guys 20:37 you can see that in the chart what we 20:39 are showing here uh is extraction 20:42 through API we did some extraction from 20:45 API understanding clicks that means blue 20:48 line is number of clicks that increase 20:50 Impressions how many PE times people 20:51 search on a desktop maps on a desktop 20:54 search on a mobile maps on a mobile 20:56 search Direction request everything 20:58 everything lifted up 30% I mean 30% 21:00 overall but 50% from the day one so 21:03 you’re getting the lift in not in demand 21:06 but in your position and it’s very 21:08 important to know that if you are 10 and 21:11 you jump to number four you don’t get a 21:13 lift sorry you know if you are on 21:17 Olympic Games and you’re competing you 21:20 are one of 21:22 the what does the what does first person 21:25 Olympic Games get get a gold right 21:29 second person gets the silver third one 21:31 gets the bronze what does the fourth 21:33 fastest person in the world gets as a 21:37 reward nothing n you train your whole 21:41 life you end up fourth pastest out of 21:43 eight billion people person on the world 21:45 and you get nothing it’s the same no 21:47 mercy situation on Google if you’re 20th 21:49 or the fourth nobody cares you got to be 21:51 in top three and a bronze is never the 21:53 same as a gold what does the gold person 21:55 get becomes a hero of the country 21:59 becomes a hero here’s where you need to 22:01 become a hero for your clients for your 22:03 members for your employees for yourself 22:04 aim for number fun and it’s not that 22:08 competitive hza you’re awesome thank you 22:10 very much so what would be your advice 22:12 for somebody who is looking at this like 22:13 no I don’t know I don’t believe 22:16 it come on well I mean I I’ll try to 22:19 condense the advice that I have um but I 22:22 would say there are multiple elements 22:24 that can be taken advantage of here the 22:26 first one is the automation process so 22:29 for me as a business owner ultimately I 22:31 won’t be in the location myself to kind 22:33 of ensure a seamless process not only 22:35 for myself but for the staff because a 22:36 lot of the time the people who would be 22:38 asking for reviews for instance wouldn’t 22:40 just be me it would be the staff so what 22:43 personally referer help me with is that 22:45 it integrates with the scheduling 22:46 software that we use so all that the 22:49 staff need to do is just click on the 22:50 client’s name and click check in and 22:53 then at that point all I have to do is 22:54 go in refer rizer and then customize 22:56 whatever message I have you know kind of 22:59 short and sweet and also make it easy 23:00 for the people putting the link there 23:03 also the staff in person sometimes they 23:05 ask people can of sometimes telling them 23:07 a reason why they should they want to 23:08 leave a review it’s like we’re trying to 23:10 improve thing and this feedback will 23:11 help us we’ll send you a text and and 23:13 because the staff of Megan expect them 23:15 to be able to send an email to every 23:17 client and L link the Google reviews 23:19 there all they need to do is kind of 23:21 Click check in and it sends them that 23:23 and then the element of personalization 23:25 I I feel is also very important because 23:27 as you said every business is different 23:29 with dexit we do diagnostics 23:31 establishing Baseline for kind of Health 23:32 metrics so when we customize a message 23:35 we kind of you know customize what we 23:38 write in terms of collecting the Google 23:39 review putting the message there making 23:42 it as easy as possible I would say not 23:44 only for yourself but again for your 23:46 staff and uh for your clients as well 23:48 and the incentive would be I personally 23:50 believe people like to help especially 23:52 if it’s a service of course nothing 23:54 beats providing a good service once they 23:57 people feel they have been provided with 23:59 a good service the overwhelming vast 24:01 majority of people want to actually 24:03 leave a review they want to tell other 24:05 people that this was good oftentimes 24:07 what we see is that the issue would be 24:10 the hardship in in trying to leave a 24:11 review because people are busy people 24:13 are you know so once we send the link 24:15 once we send all the instructions and 24:17 and you know personalize the message 24:18 further people have an easy time just 24:20 clicking there leaving a fiveyear view 24:22 and then leave from there and I would 24:24 say you know that ease of action the 24:26 timing of the request too would be 24:28 important because at the end of each day 24:30 all again because it takes literally a 24:32 couple seconds to check people in I 24:34 would just try to do it the same day 24:36 because probably if they like the 24:37 experience they would have a better 24:39 recollection of it that same day rather 24:41 than trying to send it maybe a couple 24:42 weeks from it so timing of request um is 24:46 is definitely a plus personalization of 24:48 the messages I would say would be good 24:50 ease of action so like that’s where we 24:53 personalize the message put the link 24:54 there that’s an important thing and then 24:56 lastly would be kind of the incentive 24:58 that tell people kind of in person just 24:59 hey if you don’t mind leaving a review 25:01 trying to get feedback to improve their 25:02 services so we can democratize Health 25:04 metrics so obviously every every 25:06 business is gonna have their own thing 25:07 and then yeah lastly I would say um in 25:10 terms of being ranked in Google that 25:12 would be Google reviews really helped us 25:14 with that so you’re absolutely right 25:17 because most people now find us through 25:18 Google business profile they see the 25:20 reviews they see you know what people 25:21 say and I have a lot of people coming in 25:24 I we usually ask them and they say oh I 25:26 well kind of the feedback you guys got 25:28 and it looks pretty great so I decided 25:30 to go with it so there we go man your 25:33 your charm appreciate appreciate your 25:35 feedback your testimony and and uh your 25:38 success and your eagerness to use the 25:39 system to the fullest yeah no thank you 25:42 and thank you for the rizer team too so 25:44 warms my heart guys thank you man I 25:47 appreciate you coming up you’re the best 25:48 brother thank you thank you appreciate 25:50 it appreciate it thank you and I want to 25:52 guys show you one more thing one of the 25:53 people I worked with u years ago to 25:56 develop this feature is called Matias 25:58 from Elements Massage Pine Crest he was 26:00 the first one to use our feature and I 26:02 want to develop it with me and kind of 26:04 experience all the clinks and Kinks and 26:06 and challenges with it but now when he 26:09 was 12 reviews when he started now he’s 26:10 1.1 th000 1,000 reviews he sold the 26:13 business when he was 400 for three times 26:16 more money than what he bought it if you 26:19 ever think about exiting this is your 26:21 database this is your value this is your 26:22 position Google position has immense 26:25 value on selling a business think about 26:28 it it’s number one rated whole chain and 26:30 look at what’s 26:31 interesting where is his biggest 26:34 competitor T tum tum number 26:37 four with 1500 reviews even if there’s 26:40 more reviews but worse rating Google 26:42 ranking down so think about it there’s a 26:44 lot here 26:45 now it’s very simple processes I want to 26:48 make sure you guys understand asking for 26:50 client feedback is important now 26:53 simplify the process we simplify it for 26:55 you just use it what we teach you and 26:57 respond to those reviews without 26:59 responding you’re almost like ignoring 27:01 the the whole process of reviewing it we 27:03 make it easy for you now best time to 27:05 ask for review we all know it when is it 27:08 three years after the service three 27:10 months three days three minutes somebody 27:15 walks out from your business and happy 27:16 with the results they’re pumped up with 27:18 adrenaline or dopamine or workout or 27:20 feel good after massage or Spa that’s 27:22 the time why they walking out so 27:25 schedule automation immediately after 27:27 purchase visit deliver 27:29 and so on second put it on autopilot set 27:31 it and forget it you don’t want 27:33 additional task for your employees you 27:35 don’t want additional sop processes you 27:36 don’t want to things that 27:39 can in increase friction for adopting 27:42 the process set it and forget it if you 27:45 teach your employees to amp amplify this 27:47 you’ll get even more results if you get 27:49 your team involved yes but make sure 27:51 it’s on 27:52 autopilot now I want to show you how to 27:54 do this look at this you have two ways 27:57 this was four ways like when I say two 27:59 ways onetime boost means you haven’t 28:02 done a reputation campaign for a while 28:04 you can and I encourage you to blast all 28:08 your active members everybody whove been 28:10 in your business last three 28:12 months and send them email and text 28:15 campaign we’ll have a template for you 28:17 as well and I’ll show you now how to do 28:19 this what’s good about this is you send 28:24 feedback says hey it’s been a a pleasure 28:26 servicing you I always want to ask you 28:28 how was your experience with us would 28:30 you mind providing us a quick one minute 28:33 feedback click means a world to us you 28:36 made it emotional you made it personal 28:38 you made it direct and the way you do it 28:41 you go to campaign regular campaign 28:44 click create campaign text campaign like 28:47 you’re creating simple campaign I’ll 28:48 zoom in and simple as that you pushing 28:53 let reputation one time so you know what 28:55 you’re doing 28:58 and this is where you select all active 29:03 customers and you just blast them with a 29:06 template that you can polish as well 29:09 here’s a important part now I want 29:11 everybody to pay attention to this part 29:14 if you send out to everybody in the same 29:15 time it’s going to be really challenging 29:19 for Google to accept it we recommend not 29:22 sending more than 10 to 20 messages a 29:26 day why because you don’t want to be 29:30 person getting 50 reviews in a day you 29:32 can but what’s going to happen is Google 29:35 will delete them think about it you have 29:37 not get any reviews four months maybe 29:39 one or two suddenly you get 30 reviews 29:41 in a day just because you ask everybody 29:42 to post review and 5% of your database 29:45 will so if you have thousand people you 29:47 might expect 50 29:49 reviews so imagine how Google saying 29:52 like what the heck happened here boom 29:54 and they will delete them I guarantee 29:55 you that Matias the person I showed you 29:58 there he suffered a loss of 30 30:01 reviews just because he blasted 30:03 everybody without control you want to 30:05 have call messages per day if you’re 30:08 doing email campaigns called spread 30:10 sending and you don’t want to send more 30:11 than two 300 emails per day just because 30:14 email click rate is not the same as text 30:16 are you guys getting this make sure you 30:19 get this you don’t want to make a damage 30:21 slow is better ease them 30:25 in now automation 30:28 is as well we have a campaigns for you 30:31 so if you go to reputation here on the 30:33 left I’m clicking here on the left hope 30:35 you guys can see it and go click boost 30:38 reviews there’s a bunch of pre-made Camp 30:40 campaigns here there’s a regular 30:42 campaign email and text you click it or 30:44 you put Automation in place if you 30:49 do this it’s super easy to send a 30:52 campaign out for example email campaigns 30:55 I activate the template is there ready 30:58 it comes up with the three Smileys and 31:00 smilees goes to your review page or 31:04 captures the feedback privately this is 31:06 how you protect yourself from the bad 31:07 review 31:09 guys and there’s two follow-up emails in 31:11 case they didn’t click on the previous 31:12 one we remind them to click on that one 31:15 all of that is done for you reminder you 31:18 go in reputation boost reviews and 31:20 activate one of these campaigns this is 31:23 super simple and it 31:26 works so going forward with this one now 31:31 advanced process if you want automate 31:33 this process many of you are using 31:36 Integrations like you have a booking 31:38 system you have integration with refer 31:40 rizer and you can that do that very 31:42 simply how you do it is you create 31:46 automated 31:47 campaign and then you create a 31:50 trigger this is what H I was talking 31:52 about people walk out from the business 31:55 and they get a text message and you can 31:58 ask them every third 32:00 time so you don’t want to ask them all 32:02 the time every third time the way you do 32:05 that it’s very simple you click on the 32:08 campaigns and you click automated if you 32:11 want to create it first time and then 32:13 you click create new campaign let’s say 32:16 for example I want an 32:17 email 32:20 reputation or I will do text on because 32:24 I like simplicity 32:27 text reputation 32:32 automate and then trigger here you want 32:35 to create new 32:37 trigger and as a condition called 32:40 every 32:42 third 32:44 visit you click visit as a 32:48 trigger and 32:50 then equals every 32:54 three simple as that it literally 32:57 creates 10 10 clicks to set it and 33:00 forget it in your reviews will keep 33:02 climbing every month while you keep 33:05 climbing you get to top three when you 33:06 get top three you get to visit you get 33:08 new members you don’t pay for 33:10 advertising are you guys seeing this is 33:12 this super simple just want to make sure 33:14 that you guys are following that I’m not 33:16 missing any questions just put it yes no 33:21 thumbs up on the chat or not chat but 33:24 question 33:25 part there we go following good 33:28 will you also be sharing this recording 33:30 later yes I should say that all of that 33:32 will be on our Facebook ref Riser family 33:34 page you guys will get all recording all 33:37 the all the information over there uh 33:39 for you to review it if you stay uh we 33:42 have some special special rewards for 33:44 you guys and head start at the end I 33:46 should say that at the beginning but now 33:49 a loyalty program for those who really 33:50 want to take the game and win this game 33:53 this is gold medalist talking about they 33:55 do email text they do email automation 33:57 text Automation and they add 33:59 gamification to the top you cannot win 34:01 the game if you’re just doing one thing 34:03 you want to do all out so as you create 34:07 loyalty program you can reward people 34:09 with couple points to get when they post 34:12 review how this works you create a 34:14 program and this is example see this 34:17 line here how it was flat and this 34:20 business we keep it Anonymous change 34:23 direction this is how you do it guys you 34:26 sent a message thank you for visiting 34:28 Brana yoga boom you’re one step closer 34:30 to and then there’s the link click on 34:32 the link 34:34 congratulation you got a landing page 34:36 you guys are familiar with this this is 34:38 referer all for you you have access to 34:40 this and then you can incentivize them 34:41 give them a five points for post review 34:43 how that looks like again they click on 34:46 that if they put everything but five 34:49 stars it’s GNA stay private still 34:52 protects you guys if there’s a five star 34:54 we push that next page to be on Google 34:56 and they go there and at business 35:00 right so there’s the Facebook page to 35:03 join Elena if you can uh answer Jamie 35:06 for Facebook page link we’ll put that as 35:08 well at the end of the presentation guys 35:11 to join Facebook page now what I like 35:14 about this is AI driven reviews 35:19 replies this is one of the my favorite 35:21 most enjoyable things to do in a day see 35:25 when we design this feature I’m going to 35:27 go back to that you go inside reputation 35:31 and then you click manage 35:33 reviews right here you have Google 35:37 reviews and let’s say somebody says best 35:39 ice cream in pack I click a reply on 35:43 that magic happens and we reply writing 35:48 out humanlike response that people 35:51 prefer reading that infuses with a 35:54 search engine optimized keywords for 35:56 your business 35:58 and then one click post reply goes out 36:01 if you don’t like it you want another 36:03 inspiration AI generates different one 36:06 so it uses their name it uses your 36:08 business it uses the keywords it helps 36:11 out truly this is a super easy way to do 36:14 it and you can just go through all your 36:16 Past reviews click and reply now my 36:19 clients are asking oh should I go in um 36:22 all my 100 reviews that I never reply 36:23 reply them all in one day 36:26 no don’t trigger the red flags spread 36:29 this over the period of 15 days and just 36:31 go 10 a day and reply one at a time just 36:34 because you want to ease things out this 36:36 is super fast it writes a reply in a 36:40 second for you every reply is different 36:42 it’s written by Ai and understand your 36:45 business so do it your clients will 36:48 appreciate Google will appreciate make 36:52 sense awesome I see thumbs up now when 36:56 you’re writing text messages this is 36:57 reminder from last time week reminder 36:59 I’ll introduce you to this every time 37:01 I’m talking about text messages four 37:03 rules guys don’t forget this you got to 37:06 tell about yourself who you are who’s 37:08 Sending message so they know don’t just 37:09 say hey can you give me a feedback on 37:11 your experience without telling what’s 37:12 the business that would be wrong 37:15 personalize the message right use their 37:17 name so they know it’s personal it’s 37:19 almost like coming one at a time Express 37:21 grud appreciate appreciation and then 37:24 give them a link where to review don’t 37:25 tell them can you review my business and 37:28 then let them search on Google how the 37:29 heck they they can find you and then you 37:32 can do followup message if they didn’t 37:33 click to increase or double the response 37:36 rate quick reminders on what’s Happening 37:39 Now see this results we want to talk 194 37:43 reviews over a period of two years and 37:45 by the way it took them eight years to 37:47 get to 37:48 21 2015 to 2022 seven years seven years 37:53 organically you’ll get yourself 21 37:55 reviews if you put do this work in 2 37:58 years you’re 194 194 is twice as average 38:03 that’s what you get it 38:05 guys another example 149 reviews 38:08 Flatline no action who is raving review 38:11 only raving fans clients or maybe family 38:14 and friends maybe your own employees or 38:16 maybe yourself yes I’ve been there but 38:20 who’s writing bad reviews nasty 38:23 competitors bad 38:24 employees and so on and really those 38:27 experiences they like to trash about it 38:30 que question how many bad reviews how 38:32 many good 38:33 reviews you 38:36 need to eliminate bad Effect one one 38:41 star review let me repeat you get one 38:43 star review how many five star reviews 38:45 you need to collect to neutralize that 38:49 one bad 38:53 review Sandy said five Elena said 80 38:56 Anna said 80 how many guys shocking is 39:00 and Anna is right she knows the things 39:03 it’s 80 85 star reviews you need to 39:06 eliminate bad effect of one onear review 39:08 don’t let that happen so one after 39:11 another this is examples of people using 39:13 the system that you already have this is 39:14 not a sales presentation you guys have 39:16 access to this feature you should guys 39:18 use it I’m just empowering you to use it 39:20 now in this presentation we’ll give you 39:23 link to the Facebook group right as well 39:26 so search for refer family we just 39:28 started this group this like last 39:30 webinar people coming we are exchanging 39:32 resources there’s a questions there’s 39:33 topics there’s templates you guys asking 39:35 any questions we’re here we’re there to 39:36 help it’s Community Helping community 39:38 and our best experts are serving you 39:41 there to help you get the most value 39:43 about that anything about referer you 39:45 can ask there and we’ll help you out 39:49 now uh as well we’ll share this file 39:52 with you as a canva where it’s a one 39:54 pager with all access links with the 39:56 best templates we have as a reminder we 39:59 have a Marketplace Marketplace 40:01 oops wrong search Marketplace ref Riser 40:06 where you can find all the campaigns and 40:08 text and email reputation campaigns are 40:11 also here it’s very easy to take it you 40:14 don’t want to think how to write message 40:16 no problem click on it click get 40:19 campaign it’s going to load up in your 40:21 account just need to accept it and get 40:23 ready to 40:24 deploy there we go and it’s all 40:27 follow-ups are already 40:29 predesigned simple as that guys if you 40:31 don’t want to think too much just want 40:33 to click to apply see it takes 30 40:35 seconds to launch the 40:37 campaign this is all for you here now 40:40 you have two choices guys thank you for 40:43 attending but I’m busy and I’m gonna do 40:45 nothing or live goes on I have a client 40:48 coming in sorry I don’t have time and 40:51 then let the competition beats you or 40:53 bring it on I like those people says 40:55 okay I’m on it last time I random V back 40:58 webinar a lot of you guys launched it I 41:00 got text messages from you it was 41:02 awesome people get results and as well 41:04 for those who bring it on says you guys 41:06 if you’re part of the Platinum Team 41:08 Platinum Services you know you don’t 41:11 have to lift the finger ask your 41:12 platinum member to do this for you 41:14 probably they already do probably you’re 41:16 the one who already have these results 41:17 but in case you missed it out you can do 41:19 it and we’ll give you all the assets on 41:21 a Facebook group go there join it click 41:23 it and redeem it or give this recording 41:25 to your employees managers mark people 41:27 and let them do it for you now I’m 41:31 excited for the most exciting 41:34 topic for those who are 41:37 go-getters we are running a 41:40 challenge we are passing thousand do for 41:43 the winner of the challenge now I get 41:45 your 41:46 attention so the first person who win 41:49 the challenge gets 500 bucks second 41:50 person gets 300 it’s like gold medal and 41:52 bronze third person gets 200 and what 41:56 qualification is you you got to register 41:57 for the challenge pull up your phone and 41:59 click to scan this 42:01 link scan this QR code so you can submit 42:04 to become a uh to join the 42:07 challenge and uh if I put this link as 42:11 well should it come to all of you 42:13 probably 42:14 does 42:17 um let me see do you guys see the chat 42:20 link where I put a chat does it come to 42:22 all of you host and panelist oh oh 42:24 everyone now it does here’s the link you 42:27 can click to join the challenge 42:29 challenge will end results with November 42:30 31st so we are running it for the whole 42:32 month person who gets most reviews and 42:35 will make a fair game if you have 10,000 42:37 members and your big box gym it’s much 42:39 easier to for you to run and get more 42:41 reviews than somebody who has 200 we 42:43 make it proportional based on how many 42:44 members you will have involved and how 42:46 many people are engaged in your gym so 42:49 percentage wise we want to get a lift so 42:51 everybody gets a chance to win now this 42:54 starts you guys have a head start by 42:57 participating in this six days before 43:00 really officially challenge starts we’ll 43:02 be promoting this to everybody 43:04 everybody’s going to be participating 43:05 we’ll have tons of participation and we 43:08 want a best person to real and not only 43:10 I mean thousand bucks is insignificant 43:12 compared to the value you will get last 43:14 time f45 did a challenge the best person 43:18 I’m not setting a standard in 43:19 expectation was Coral Springs location 43:23 uh Craig hubson is one of my favorite uh 43:25 uh people in in f45 he lifted 175 43:30 reviews in one month they went 43:34 wild they went wild so I also want to 43:37 tell you guys participation in SEO is 43:40 really gamer our SEO team as well is 43:42 offering 10 people on this call or who 43:45 are sing uh this presentation 43:48 to get free audit and free 43:53 recommendation on what you could do on 43:56 your website 43:58 to optimize your Google my business 44:00 listing and your website on a SEO so you 44:03 can rank higher this is very intense 44:06 process we only do it for 10 people so 44:08 whoever comes first first gets gets it 44:11 now you know every time we do some of 44:13 these gifts you guys like it this is 10 44:15 people only so scan the QR code if 44:17 you’re interested is going to include 44:19 detail analysis all the problems that 44:21 you have and simple things you can do 44:23 including the Google competitive 44:25 analysis your business so you can go in 44:27 and edit things and make yourself better 44:29 it’s almost like you’re coming to the 44:30 party in a swim swimsuit and somebody’s 44:33 pulling you over it’s like okay buddy 44:34 this is not a this not pool party it’s 44:38 official party you need a dress suit and 44:41 somebody’s dressing you up for success 44:42 or at least pointing you to the store 44:44 says this is where you get yourself 44:45 addressed there’s a mistakes that a lot 44:47 of businesses have on their website 44:49 they’re ignoring it we’re here to open 44:50 your eyes and show you that so only 10 44:52 people I’m showing this for five more 44:54 seconds and Link is in the chat so grab 44:57 it and let’s on now wrapping up on this 45:00 we like to keep this short and sweet and 45:02 keep some time for the questions if 45:04 everybody understand ref Riser is a 45:06 platform guys we’ll be doing this all 45:08 the time we do have a Platinum Services 45:10 we do have digital ad services for those 45:13 who wants to use Facebook and meta and 45:15 Google to advertise we do have SEO and 45:17 web design if anybody ever needs some 45:20 construction our team is there to serve 45:22 we reconstructed so many businesses from 45:24 ground up and make them a winning the 45:26 compet ition so you can be on The 45:28 Winning Side as well now the final part 45:31 for me is how you say thank you to me 45:34 for the work and and efforts people we 45:37 do and it’s by giving us your honest 45:40 feedback on this webinar so this is a 45:44 favor I ask you for my presentation 45:48 please scan a code there’s another code 45:50 scanning I know this is the last one but 45:52 share the feedback with us so we know 45:54 how to serve you better what can we 45:57 doing this presentation better what 45:58 topics do you want us to to put next 46:01 time and how can we serve you at the 46:03 highest level for everybody here I 46:05 appreciate you guys coming on and I’m 46:07 going to open up to the floor for the 46:09 questions now anybody has any questions 46:11 feel free to put it on chat let me know 46:13 if you guys would love 46:16 to uh kind of me explain anything 46:19 related to reputation module campaign 46:22 special parts of the of the business or 46:25 anything in in referer 46:27 I see the Lan raised the hand I don’t 46:31 know if that’s now or from 46:36 before and you can you guys can put the 46:38 questions in the chat as well and I’m 46:41 looking at them in the right now and if 46:43 there’s no question just say no 46:45 questions you can shake the 46:48 hands ah it was before Lan awesome I’ll 46:51 wait a couple more seconds probably if 46:52 you’re typing just to make sure that I 46:55 don’t get out and if you don’t have a 46:57 questions say no questions filling up 46:59 the form Andre you’re giving us too many 47:01 things to do in the same time share the 47:04 feedback ask questions where do I start 47:07 first awesome no questions no questions 47:10 appreciate Lori Rebecca Molly John Mike 47:15 Awesome thank you guys appreciate you 47:18 being here let’s roll up and I’ll see 47:20 you next time we’ll be sharing some 47:22 super cool SEO hacks how to not only 47:26 dominate Google Maps 47:27 but also Google position until then stay 47:30 well stay strong see you next time bye